Qualitative Research: Introducing focus groups

Focus Groups as Qualitative Research

Focus Groups as Qualitative Research PLANNING AND RESEARCH DESIGN FOR FOCUS GROUPS

Focus Groups and the Nature of Qualitative Marketing Research

The Focus Group, a Qualitative Research Method

The Focus Group (FG) has been actually employed by marketing, and is becoming importanct also in other areas; such as, education, health, management, decision-making, and information systems, among others. Depending on the research objective, the Focus Group can be used alone or in conjunction with other methods. The results obtained from the FG application are particularly effective in supplyi...

Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups.

BACKGROUND Qualitative research explores complex phenomena encountered by clinicians, health care providers, policy makers and consumers. Although partial checklists are available, no consolidated reporting framework exists for any type of qualitative design. OBJECTIVE To develop a checklist for explicit and comprehensive reporting of qualitative studies (in depth interviews and focus groups)...